is that something -- i'm not saying you're not, but you know the way to political winds are blowing, you've seen mcdonald has some success and, you know, we're not even allowed to drink like 16.1 ounces in new york city. things are going in a very strange direction. does that factor into your thinking? pizza is not thought of as health food. >> you put a bunch of vegetables on it and it can be healthy. there are some menu labelling issues. >> when are you guys going to follow him right in there? if you look at the ties over here, they're disappearing quickly. >> cold pizza has been a staple for a long time. i think that's going to remain our core entrance into the breakfast market. >> yeah. you don't need eggs, either. it's basically bread, chicken and cheese. that doesn't seem like a -- usually i don't eat anything until like 10:30 or something. and one egg. you really shouldn't do that if you're up at 3:30, right? >> if you're up at 3:30, i think you need a meal. highly recommend pizza. >> how come the holiday sess a bigger time for you, patrick? >> you know, as families start to g